How to Earn Money Selling “Virtual Interviews” for AI Assessment Preparation

As AI-driven hiring processes become increasingly popular, a new niche has emerged that offers both flexibility and high demand — selling virtual interviews. These simulations are designed to help job seekers prepare for automated interview screening systems powered by artificial intelligence. If you have experience in HR, recruiting, or just know how to conduct an interview, this opportunity could be your path to reliable remote income in 2025.

The Rise of AI-Powered Job Screening

Over the past few years, companies worldwide have started using AI tools to streamline their hiring. These technologies evaluate candidates through voice recognition, eye tracking, emotional analysis, and response pattern analysis. This shift has created a growing demand for mock interviews that replicate these new types of screening processes.

Unlike traditional interviews, AI screenings focus less on content and more on behaviour — pauses, tone, and even facial expressions can influence the result. Many job seekers feel unprepared for this format, especially those entering tech, finance, or international companies. That’s where your service becomes valuable.

Virtual interview sellers offer tailored mock sessions that simulate real AI assessments. You don’t need sophisticated technology — just knowledge of common AI evaluation patterns, a webcam, and structured scenarios. The more your sessions reflect actual AI behaviour, the more clients you’ll attract.

Why This Niche is Profitable in 2025

As of June 2025, AI-driven screening tools are now standard across top-tier companies. From Google’s own AI interview bots to HireVue’s algorithms, thousands of businesses use such methods. Job seekers are actively searching for ways to beat these systems and feel more confident before real interviews.

Surveys by career platforms show that over 60% of applicants fail initial AI interviews due to poor preparation. This statistic creates a clear demand for preparatory tools. If you market your mock interview services well, you can consistently earn between £20–£60 per session, depending on the level of personalisation and detail you provide.

Moreover, this service can be delivered entirely online — via Zoom, Google Meet or recorded scenarios. It’s scalable, low-cost to operate, and fits perfectly into a freelance or side hustle model.

Setting Up Your Virtual Interview Business

To start, you need a few basics: a computer, webcam, stable internet, and knowledge of how AI interviews work. Research tools like HireVue, Pymetrics, and myInterview — understand their evaluation criteria. Build a set of 3–5 sample interview scripts based on real industry questions.

Next, decide on your format. Will you offer live sessions with feedback? Or pre-recorded simulations with detailed reports? Each has its audience. Professionals seeking quick practice prefer recordings, while new graduates may want interactive coaching.

Then, establish your pricing model. Offer single sessions, packages, or even subscription access to weekly practice sets. Keep your first clients by offering detailed feedback, tips for improving facial expressions and tone, and even adjusting background lighting and posture — all critical for AI systems.

Where to Find Clients

Promote your services on platforms like Fiverr, Upwork, and LinkedIn. Join job seeker groups on Facebook or Reddit and share helpful content — not just ads. Creating YouTube videos or TikToks that break down AI screening mistakes is another powerful way to attract attention.

Collaborate with career coaches and language tutors — many of their clients are international applicants preparing for English-language interviews. By partnering with them, you expand your reach and gain more credibility.

You can also create a simple website where clients can book and pay for sessions. Use tools like Calendly and Stripe for automation. The easier it is to book you, the more likely people are to do so.

Delivering Value and Building Trust

Consistency and feedback quality are your core assets. After each session, provide a written report covering response clarity, pacing, eye contact, and tone modulation. Suggest specific improvements and explain how these aspects influence AI scoring.

Build trust through transparency. Let clients know you’re not promising job offers — you’re helping them get past automated filters. When people feel respected and informed, they return and refer others.

Also, always stay updated. AI screening tools evolve quickly. Read industry blogs, follow recruiting news, and adapt your simulations accordingly. Offering the latest insights ensures your content stays relevant and trusted.

Scaling Up Your Offer

Once your base service runs smoothly, consider offering downloadable templates, self-assessment checklists, or even video courses. You can package these into a learning bundle for passive income.

Another option is launching group workshops via Zoom — helpful for university students or job clubs. You can charge lower per-person rates but earn more overall.

Finally, gather testimonials and success stories. These not only inspire trust but also help improve your service. Include a simple feedback form with each session to learn what works and what doesn’t.