An effective way to make money: email marketing

Nowadays, email marketing is becoming an increasingly popular way to make money. Companies and online retailers are willing to pay for the services of such specialists. Therefore, with the right skills, such activities can be turned into a stable source of income.

Most shops now attract customers with their loyalty cards. And it is worth realising that this card is a great opportunity to collect information and contact customers. This data allows to analyse all of the user’s actions and motivate him to make a purchase.

How to communicate with customers

The best communication option is email retargeting. Some people think that registration makes it less likely that a visitor will make a purchase. However, for many years marketers have been operating on a similar principle, which is to get direct contact and entice people to get acquainted with the shop’s range of products. This can be done in several ways:

1. Offer the visitor a coupon with a discount for leaving details.
2. If the user has viewed several products, he/she can be offered to be sent an email with the browsing history or a list of favourite products.

Users are attracted by the fact that the emails are transactional and not promotional. You can then offer to sign up to receive subscriptions or emails with interesting information about the shop itself or range updates. If you do it right, the number of subscribers will increase by 100 or more every day.

What not to do?

One thing you definitely shouldn’t do is skimp and try to buy your email address database from unreliable sources. That way you can get a reputation as a spammer and your recipients simply won’t read your emails. Besides, major email services penalise shops for such actions.

Also, one of the hidden mechanisms worth remembering is spam traps. These are special email addresses that cannot be subscribed to mailing lists. And if they do receive emails, it means that the shop is spamming the entire database. This could lead to sanctions, up to and including the blocking of all mailings.

That is why the first base of addresses needs to be selected carefully and attentively. Once this work is complete, you need to sort all customers into segments and personalise your offers for them. Also, you need to work separately with new, existing and passive customers. The offers and letters for them will be very different. For some, it will be relevant to send out current promotional offers, for others special coupons that will attract them to buy again. Additionally, it is possible to segment not only customers, but also product categories. If a certain product does not sell well, the email platform can identify those who have already bought it, find users with similar queries and make offers to them. Such an approach and analysis will increase the shop’s income and attract more new visitors.

What should I write about in the newsletter?

It is important to make sure that the email is opened and read. To do this you need to pay special attention to the subject line. It should be short and include the recipient’s first and last name. According to statistics, if the header is longer than 10 characters, less than half of the users open the letter. Don’t write: “New PS4 for 2 euros”.

Users like headlines like “discounted price on new smartphones”. In addition, you should avoid the word “free” and replace it with “gift”. Interestingly, a simple “thank you” doubles the chance of an opening. Knowing these simple rules will increase in-store sales with a minimum of effort.